As we advance in age, the popularity of craft beer, particularly among the millennials, is increasing. In place of the mass-market domestic beer that had been very popular among the drinking adults, young people who are considered the shaper of the economy across the world consider craft beer their favorite. Companies that are large such as Miller Brewing Company are slowly losing their popularity .
The less known companies, on the other hand, are reaping many profits. It is not yet clear as to why the demand for craft beer is on the rise, but speculations have it that it is because of the cosmopolitan culture across the world. It is anticipated that in the year 2020, the sale of craft beer will be composed of 20 percent of the total number of beers sold.
In a competition held in 2017, Canada won the admiration of the judges for having a variety of beers that are of high quality. Steamworks, for instance, have several top-selling craft beers, a fact that impressed the judges. Eli Gershkovitch heads the company. One thing that characterizes Gershkovitch is his focus and determination to positively transforming the Canadian beer. He is indeed a brewmaster.
Eli Gershkovitch is an unwonted businessman. He does not have the arrogant personality that is characterized with leaders of great companies like his. His approach to life could be likened to that of a regular working class man. He appreciates freedom and is quite casual (http://beermebc.com/2017/05/29/fifth-episode-of-flights-season-two-steamworks-brewing-company/). Eli Gershkovitch has a strong desire to regulate his own life a character that made him come up with his own brewing company.
Despite his calm personality, competitors ought not to look down on Eli Gershkovitch since he is a business master. He operates on a belief that people grow to meet their demands or demand shrink to meet them. This motto has been tested and proven by the economy (Westender). Eli Gershkovitch used it to create a business model that aims at bringing more innovations and improvements. In due time, Eli believes that all sluggish companies will be left behind by fast-growing companies. On his LinkedIn profile, Eli Gershkovitch reveals his appreciation for the finer things in life.